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Take Lots of Pictures

Your product is incredible. You developed the next innovative gadget or the handiest new tool. All mediums are significant to its advertising: brochures, flyers your website, etc., and a huge part of those is the product photography. Great photos establish the credibility of what lies behind your product, reflecting its excitement, importance or practicality. There are a lot of fine details in photography through your camera’s settings, the environment, lighting, background, angles, etc. There are professionals for a reason, but they can be too expensive for many inventors, so if you want to attempt it yourself, here is a list of guidelines to follow.

Walter Mathis and now, the National Historic Trust, operate the site, Villa Finale in San Antonio’s King William Historic District. For both local history and European artifacts, culture and art, the house is worth an afternoon tour.The land that Villa Finale sits on was part of an original Spanish land grant to the Canary Island pioneers. In the not too distant history, the land was arable agrarian land for The Alamo. The Mission de Bexar. Yes, that Alamo.The street that runs a few blocks east of Villa Finale is South Alamo. Runs in front of The Alamo, then follows a course that runs north-south, then east-west, then turns north-south again. The local joke is that cattle paths were used to choose streets. In this case, though, it was a waterway. The strange twists and turns of the local topography was dictated water sources, both natural and manmade.

Focus

Capturing Your Product’s Appeal

Background

Use a Tripod

We’re getting closer to taking the picture! Put your camera into position with a tripod. There’s really no way around this. Holding the camera yourself permits blurring from the slightest shake. Tripods stabilize the camera and facilitate adjustments for different angles. Set the camera on timer mode so after you push the button the camera shoots after five or ten seconds. This takes away another possibility of a twitch.

It might make more sense to show your product in use. You should still set up a back drop of some sort. It could be a decorated background or plain / white. Then you may need a hand model or full body one. Make sure they look natural. You don’t want to cheese it up like a poorly produced infomercial (unless that’s the look you’re going for).

Setting up and lighting your scenes does vary per subject. Experiment. Move things around and try out different situations to find out what works best. Shiny objects like glass show reflections, so keep that in mind. You don’t want your equipment or yourself showing up as a mirror image in your photos. White or very light colored objects obviously wouldn’t work so well with a white background. You want some contrast.

Make sure that the camera is focusing directly on your product and not on any of the supporting elements. For smaller objects use the macro focus setting-the little flower symbol-which means it’s focusing on a tighter area with a shallower depth of field. Zoom the camera in all or most of the way and keep it far enough back so the object is in clear focus and so the scene will fill the picture. Move it back and forth while zooming slightly in and out until you find when it focuses the clearest. Auto focus is usually pretty decent at deciding what your subject is.

Completely white backgrounds are produced a little differently. Typically I would do it in Photoshop. I just “cut” the object out of the photo. The product should be lit from multiple directions while against a contrasting solid colored background sort of like the blue (or green) screen for movie filming. The object that you cut out could then be digitally placed on to any color, background or scene. There are also light boxes to purchase or even make yourself (do a quick web search to find a tutorial). The product is set inside and is lit with diffused light shined through its walls. These are great for creating well-lit, completely white backgrounds.

Lighting

Clamp three or more lights to some chairs, etc., but don’t point them directly at the subject because you’ll get intense glare or hotspots reflecting off of the product and the other elements in the scene as well as dark shadows that take away from the experience. For simpler scenes or just the product by itself, get lots of soft light into the area. Professionals point the lights away from the scene into umbrellas, which then reflect not so harsh light back. You could set up a similar effect with multiple lights shining on poster board or hanging fabric to reflect light back into the scene.

As you set up your shot Cheap Nike NFL Jerseys, think of how you want your product represented. Keep its branding, (its personality), in mind. Do you want the photo to tell an amusing or serious story? Do you want to show it in use? Maybe you just want a plain white background. If you have a funky new martini glass and want to portray it in an entertaining way, think of some fun settings that could decorate the scene Jerseys Wholesale. A party type atmosphere would be the most obvious. Gather all of the elements and set up your work area on a table. You may want to go shopping before hand to find some interesting pieces: a cool fabric to lie down as a tablecloth or a sheet of painted wood. Be creative. I once bought some window blinds made out of bamboo twigs and laid that down under a sheet of glass for an elegant yet relaxed look Nike Air Jordan Shoes. Be sure to use something for the ground below the product and the wall behind it. You could scatter a few party favors and add a slice of fruit on the edge of the glass and beside it (with the glass filled, of course). Work with a color scheme-you don’t want to create a messy hodgepodge of random discoveries from your closets. The scene should complement, not distract from the subject.

Doors and walls are the single most important item where recording studio sound bleed is concerned. A small 1/4inch air gap at the bottom threshold of a door will release 30% of the sound. Creating airtight rooms are the first step in sealing all the gaps for optimum sound proofing. The transitions between where the rooms are connected have more possibilities for sound leakage. All corners, gaps and frames for door and window cutaways must be sealed with a silicon or caulking material. Keep in mind that if air can escape through any passage then sound will surely go through as well.

You could create the most dazzling brochure, but if it’s backed up with crummy photos it will ruin the reader’s perception of your product. It is worth the time to set up a carefully lit scene to represent the emotion and experience with your product. If you have the budget, hire a professional because they will always do a superior job, but if you trust yourself enough as an amateur, then feel free to try it out yourself.

Photography works best when you take tons of pictures at different angles, different settings, different positions and so on. The more variations you have, the more likely you’ll find what produces the best results. Likewise, the more pictures you have to choose from, the more perfect photos you’ll end up with. An easy setting to play with is the exposure compensation indicated as a +/- as its own button or within the options menu. If you add slight increments, it will further expose the picture by letting in more light. As you subtract increments, it blocks out light. I like to take a picture at one angle, add exposure for a couple shots, then subtract exposure for a couple and repeat that for each angle just to make sure that I have a wide range of shots.

If you want to overwhelm yourself, try studying the ins and outs of taking professional photos in a day. I’m sorry, but it’s not as easy as pointing and shooting, although the camera that you’re most likely to buy is equipped to do so. There are many good digital cameras out there, so I’m not going to pick a favorite. Don’t pick the cheapest camera, and since you’re not a pro you surely don’t need the most expensive. They all have manual and automatic settings. If you’re a photo guru, then you’re familiar with aperture, shutter speed and how to set them. Chances are you aren’t a guru, so we’ll stick to some basic settings, but first we will go through how to set up your shots.

After you set up your scene it’s not yet time to shoot. You still need to light the area. Your camera’s flash is not at all sufficient. It flattens the scene and washes out color. Professionals have it down to a science: they use all sorts of special lighting equipment that you probably don’t intend to purchase. But you can also use the light fixtures with clamps-the kind you’d buy at home improvement stores. I then prefer daylight color bulbs. You can purchase them at photography stores or on the Internet. Most other bulbs will discolor your space and product, requiring you to white balance your camera (instructions are found in its manual).

First off, you need to keep a clean workspace. Clear the area of dust and fuzz along with your product. Wipe it down to make sure that there are no smudges or fingerprints. You don’t want these imperfections showing up in your photos since they will be noticeable.

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